WHOA DERE

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

Build a lifestyle around your brand, and the audience will follow. Your brand is not what you sell. Branded content is created for a company. A content brand is created for a valuable company.

"A brand is the promise of an experience,,Every interaction in any form, is branding. "Creativity may well be the last legal unfair competitive advantage we can take to run over the competition."

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment. People do not buy goods and services. They buy relations, stories and magic."